Veals Mail Order – Recommended Tackle Shop

If you read a lot of fishmag you will notice that we link to Veals Mail Order more than any other tackle shop. They have great prices on a large range of tackle we like, but they also offer something else that’s hard to come by – exceptional customer service. They have been in the tackle trade for a very long time, and built a strong reputation over the last 150 odd years amongst sea anglers.

veals mail order fishing logo

We have ordered tackle online from numerous retailers, including larger volumes of tackle now that we are testing kit for our unsponsored, unbiased reviews. Veals has consistently provided amazingly fast response times and a friendly, efficient service, with orders large and small.

So why does link to VMO more frequently than any other tackle shop? Veals supports our magazine through their affiliate scheme, which allows us to create unbiased reviews – without accepting money or freebies from tackle brands. But there are tons of fishing tackle affiliate programmes, and we still recommend Veals a great deal. Let’s dive into the reasons that make this Bristol-based enterprise a go-to recommendation for our digital magazine.

A Legacy of Expertise

The lineage of expertise at VMO is unmatched, dating back to its establishment in 1846. With Harry at the helm, who has been an integral part of the company since 2006, the business oozes knowledge and experience. Harry’s history of working through every facet of the business provides him with a unique, 360-degree view of the tackle trade. This kind of genuine expertise is precisely what aims to present to its readers.

sea fishing

Unrivalled Customer Service

Veals Mail Order has long been celebrated for its exceptional customer service. The team, each member of which brings their unique skill set to the table, ensures a seamless shopping experience. Whether you interact with Vicky’s rapid and accurate tele-sales or seek advice from Jansen and Simon, who have in-depth knowledge of sea fishing, you can be sure you’re in good hands. It’s this high standard of customer service that makes feel confident in steering its readers toward VMO in so many of our articles.

An Extensive Range of Products

Another reason for’s frequent recommendations is VMO’s comprehensive array of fishing tackle and gear. Whether you’re a beginner looking for your first rod or an expert angler in search of specialized equipment, VMO has got it all. And with Karen meticulously keeping stock levels optimized, you can be sure that your needs will be met promptly. For a digital magazine that seeks to cater to a broad spectrum of anglers, what better place to direct its readers?

fishing tackle

A Team of Real Anglers

It’s not just about selling tackle; it’s about living the fishing lifestyle. Harry, Jeremy, Jansen, Simon, Danny, and Andy are all avid anglers, each with their unique flavor and area of expertise. They engage in the activity they promote, experimenting and understanding what works best in different conditions. This ethos resonates well with’s mission to provide real, actionable advice to its audience. A lot of tackle on the market today is basically non-functional, sold to non-angers by non-anglers. If you buy from people that fish, you’re much more likely to get what you’re looking for.

sea fishing
The Somerset and North Devon coastlines are the local marks from Veals tackle shop

A Seamless Online Experience

In today’s digital age, an effortless online shopping experience is crucial, and VMO excels in this area. This compatibility with’s digital platform ensures that readers who click through have a consistent and efficient shopping experience, with great customer service if they need it.

For all these reasons and more, doesn’t just consider Veals Mail Order as another tackle shop. Veals is a great way to provide readers with reliable, expert angling advice and products. Just as VMO is more than a store—a rich tapestry of angling history, expertise, and community—so too is more than a magazine. It’s a comprehensive guide for the angling community, and in Veals Mail Order, we have found a tackle shop that can be recommended again and again.

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