Privacy Policy

Introduction

We at Fishmag Ltd are committed to protecting your privacy and providing transparency about how we collect, use, and share your personal data. This Privacy Policy explains the types of information we collect from you when you use our site/app, how we use that information, and the choices you have concerning your data. Our website address is: https://fishmag.co.uk.

Your consent will be obtained through affirmative action, such as clicking an “OK” button or an “I agree” button. You can customise which cookies you want to accept or reject when using the site.

You can change your cookie settings here any time.

What Information We Collect

  1. Comments: When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string for spam detection. An anonymized string created from your email address may be provided to the Gravatar service.
  2. Media: If you upload images, avoid embedding location data (EXIF GPS). Visitors can download and extract any location data from images.
  3. Cookies: We use cookies for various purposes, including saving your name, email address, and website when you leave comments, and determining if your browser accepts cookies during login.
  4. Embedded Content: Our site includes embedded content from other websites. These sites may collect data, use cookies, embed third-party tracking, and monitor your interaction with the embedded content.
  5. Google Analytics: We use Google Analytics to collect and analyze website usage data. We have implemented IP anonymization.

How We Use Your Data

  1. Personalization and Ads: We use your data to personalize ads and may use cookies for personalized and non-personalized advertising. Your consent will be obtained through affirmative actions, such as clicking “OK” or “I agree”.
  2. Monetization with Limited Ads: If monetizing with limited ads, we will disable personal data collection for personalized ads. Google will not access cookies or user identifiers for personalized ads.
  3. IAB-Certified CMP: If using an IAB-certified CMP, we will include ‘Google Advertising Products’ as a vendor.
  4. Children’s Privacy: Our site is not for children under 16. We don’t knowingly collect their personal information. If a child has provided us with personal data without parental consent, we will remove it.
  5. Changes to Privacy Policy: We may update this Privacy Policy periodically. Review it regularly to stay informed.

Data Sharing

We share your data with Google and other third-party services for the purposes outlined in this policy, as required by law, or for the proper functioning of our site/app.

  1. Google: We share data with Google for personalized and non-personalized advertising. Users may opt out by visiting Ads Settings or www.aboutads.info. We may disclose your personal data to third parties, including Google, for the purposes outlined in this Privacy Policy. Please refer to the section “How Google Uses Personal Data” for information on Google’s data usage practices.
  2. Third-Party Services
  3. We partner with various third-party services to improve your experience on our website. Here’s how we work with each service:
  4. Awin We participate in the Awin affiliate program, which means we may earn a commission when you click on an affiliate link and make a purchase. Awin uses cookies to track your interactions with affiliate links. For more details, please read Awin’s Privacy Policy [Link to Awin’s Privacy Policy]
  5. Affiliately We use Affiliately for affiliate marketing, which may involve cookies to track your interactions with affiliate links. To learn more about how Affiliately processes your data, please visit their Privacy Policy [Link to Affiliately’s Privacy Policy]
  6. Veals Mail Order We partner with Veals Mail Order for affiliate marketing purposes. They may use cookies to track interactions with their affiliate links on our site. For more information, please refer to Veals Mail Order’s Privacy Policy [Link to Veals Mail Order’s Privacy Policy].
  7. Amazon We are participants in the Amazon Services LLC Associates Program, an affiliate advertising program. Amazon may use cookies to track your interactions with affiliate links. Please review Amazon’s Privacy Policy for more details [Link to Amazon’s Privacy Policy].
  8. Tidio We use Tidio to provide live chat support on our website. Tidio may collect personal data, such as your name and email address, if you provide it during the chat. For more information on how Tidio processes your data, please visit Tidio’s Privacy Policy [Link to Tidio’s Privacy Policy.].
  9. Mailchimp We use Mailchimp to send out newsletters and updates. When you sign up for our newsletter, we collect your email address, which is stored and processed by Mailchimp. For more information on how Mailchimp handles your data, please refer to Mailchimp’s Privacy Policy [Link to Mailchimp’s privacy policy].
  10. Ezoic We use Ezoic for ad optimization and personalization. Ezoic may use cookies and other tracking technologies to personalize ads based on your browsing history and preferences. For more information on how Ezoic uses your data, please visit Ezoic’s Privacy Policy [Link to Ezoic’s Privacy Policy].

Data Retention

Comments and their metadata are retained indefinitely. For registered users, we store personal information provided in user profiles. All users can see, edit, or delete their information (except usernames).

Your Rights

You can request an exported file of your personal data or request its erasure. This excludes data required for administrative, legal, or security purposes.

Contact Us

If you have any questions or concerns about our Privacy Policy or data practices, please contact us at [email protected].

Thank You

Who we share your data with

Thank you for trusting us with your personal data. Your privacy is important to us.

If you request a password reset, your IP address will be included in the reset email.

We share your data with Google:

By using our site/app, you consent to the collection and use of your personal data as described in this Privacy Policy. We will use your personal data to personalize ads and may use cookies for personalized and non-personalized advertising. Your consent will be obtained through affirmative action, such as clicking an “OK” button or an “I agree” button.

Third-Party Access: We may disclose your personal data to third parties, including Google, for the purposes outlined in this Privacy Policy. Please refer to the section “How Google Uses Personal Data” for information on Google’s data usage practices. Additionally, we may share your data with other third parties as required by law or for the proper functioning of our site/app.

  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. (Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
  • Opt out of some third-party vendors’ uses of cookies for personalized advertising by visiting www.aboutads.info.

Google Analytics

We use Google Analytics to gather and analyze data about how visitors interact with our website. Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to collect information such as your IP address, browser type, operating system, referring URLs, date and time of visits, pages viewed, and other similar details.

This information is transmitted to Google servers, where it is then processed to generate reports and statistics regarding website traffic and user behavior. These reports help us understand how users engage with our website, improve our content, and enhance the user experience.

Google Analytics may also collect demographic and interest data from Google’s interest-based advertising, third-party audience data, and information from other Google services.

Please note that we have implemented Google Analytics with IP anonymization. This means that your IP address is truncated and anonymized before being transmitted to Google’s servers, ensuring that it is not directly identifiable. We do not merge personally identifiable information with data collected through Google Analytics.

Opting out of Google Analytics

If you prefer to prevent Google Analytics from tracking your activity on our website, you can opt out by using the Google Analytics Opt-out Browser Add-on. You can find more information on how to install and use the add-on here: Google Analytics Opt-out Browser Add-on.

Google Analytics Data Retention

Google Analytics data is retained for a period determined by us for analytical purposes. However, Google may also retain and use this information in accordance with its own privacy policies, which you can review at Google Privacy Policy.

Your Consent

By using our website, you consent to the processing of data by Google Analytics as described in this privacy policy.

For affiliate purposes, we may share your data with the following third-party services:

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Get in touch via [email protected] to change your data collection preferences.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

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